- brand portfolio
- portefeuille m de marque
English-French business dictionary. 2013.
English-French business dictionary. 2013.
portfolio — The group of investments held by an investor. The CENTER ONLINE Futures Glossary A collection of financial assets belonging to a single owner. For example, the municipal bond portfolio. Risk in portfolios is reduced by diversification. American… … Financial and business terms
Portfolio — A collection of investments, real and/or financial. The New York Times Financial Glossary * * * portfolio port‧fo‧li‧o [pɔːtˈfəʊliəʊ ǁ pɔːrtˈfoʊlioʊ] noun 1. [countable] FINANCE a collection of shares owned by a person or company: • European… … Financial and business terms
Brand management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Brand loyalty — Brand loyalty, in marketing, consists of a consumer s commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy.Dick, Alan S. and Kunal Basu… … Wikipedia
Brand extension — or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity… … Wikipedia
Brand architecture — is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another. The architecture should define the different leagues of branding… … Wikipedia
Portfolio.com — For the defunct art magazine, see: Portfolio, The Magazine of the Visual Arts Portfolio.com URL http://www.portfolio.com Type of site business news Available language(s) English Owner American City Business Jou … Wikipedia
Perry Ellis (brand) — Perry Ellis is a clothing brand owned by Perry Ellis International and founded by designer Perry Ellis.HistoryAfter finding praise for his previous women s sportswear line, called Portfolio, Perry Ellis, together with The Vera Companies parent… … Wikipedia
Theory (brand) — theory (marketed in lower case letters) is a New York based men s and women s contemporary better sportswear fashion label known for its clean line and luxuriously simple clothes and accessories. theory merchandise is sold through signature… … Wikipedia
single-brand store — n. A store that sells only a single brand of merchandise. Also: single brand store. Example Citations: In No Choice, Klein indicates how the promise of a huge array of consumer choice has been betrayed by mergers, franchising and corporate… … New words
Face Your Brand! — ProSiebenSat.1 Media AG Unternehmensform Aktiengesellschaft ISIN … Deutsch Wikipedia